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Woman criticises online shops limited gender options in viral tweet: I shop on both sides

Woman criticises online shops’ limited gender options in viral tweet: ‘I shop on both sides’ She argued that brands limit their revenue by encouraging customers to choose either 'male' or 'female' before shopping A woman has called out online clothing shops’ gender options in a viral twitter thread, claiming that she has been made to choose “male or female” before entering certain websites or signing up to brand newsletters. Ellen Rose Ford addressed her tweet to all online clothing stores, explaining that they were only limiting their revenue by adopting measures such as these, which imply that women aren't supposed to purchase items from men’s sections and vice versa. And, as some people in the replies pointed out, it excludes those who identify in non-binary terms. Calling men by their surnames contributes towards gender inequality “Dear online clothing stores, if you make me choose male or female before entering your store or signing up for your newsletter, you are cutting yourself off from revenue from ppl like me [sic],” Ford’s tweet begins. “I shop on both sides,” she added, suggesting that shops abolish male and female sections altogether, writing: “I don’t need your style suggestions”. Ford continued by arguing that the concept of dividing clothes by gender is fundamentally flawed, given that the average person probably owns clothing “with both feminine and masculine attributes”. She used the example of brands selling men’s jeans to women and branding them “boyfriend jeans”, claiming that these often cost more than they would if women were to simply purchase similar jeans directly from the menswear section. Ford’s tweet garnered hundreds of replies from people supporting her argument, generating 2,600 likes and more than 300 retweets. “Couldn’t have said it better myself,” one person wrote.

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